Date: January 20th, 2022 7:05 PM
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M&Ms reboots cartoon mascots as gender-neutral, more inclusiveFollow Us
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This Wednesday, March 26, 2014, file photograph shows the entrance of the new Mars Inc. production facility near Topeka, Kan. It's the company's first new North American production facility in 35 years. (AP Photo/Orlin Wagner) ** FILE **
This Wednesday, March 26, 2014, file photograph shows the entrance of the new Mars Inc. production facility near Topeka, Kan. It’s the company’s first new North American production facility in 35 years. (AP Photo/Orlin Wagner) ** FILE ** more >
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By Sean Salai - The Washington Times - Updated: 7:02 p.m. on Thursday, January 20, 2022
The cartoon mascots that sell M&M’s in television commercials will now dress and act in more gender-neutral ways, the 80-year-old candymaker announced Thursday.
Jane Hwang, global vice president for M&Ms at parent company Mars, told AdWeek that it’s time to minimize traditional gender stereotypes in marketing campaigns for the chocolate candies that feature the characters.
“We took a deep look at our characters, both inside and out, and have evolved their looks, personalities and backstories to be more representative of the dynamic and progressive world we live in,” Ms. Hwang said.
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To support the change, the female M&M’s characters will dress more comfortably: Green will wear sneakers rather than knee-high boots and act more confidently, and Brown will wear plainer eyeglasses and more sensible low-block heels instead of stilettos.
Ms. Hwang said Green and Brown will team up as a “force supporting women, together throwing shine and not shade.”
(http://www.autoadmit.com/thread.php?thread_id=5012299&forum_id=2#43817767)
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